The Ambassador magazine 1949 Trude Ettinger Elsbeth Juda fashion Capri
This wonderful cover illustration is by Czech refuge Trude Ettinger who signed her work as 'ett'
Also inside - 'Jay' (Elsbeth Juda), photographs 6 pages of sporting outfits including Cricket, Golf, Rugby, Shooting and Sailing.
Ettinger also has a beautiful double page purple illustration inside (see photo).
Jay also travels to Italy and photographs 7 pages of 'Cottons in Capri' in her trademark, warm style which was a combination of staged fashion and informal street photography.
'Background is Britian' is a new feature that includes Cornwall amongst locations all over Britain including Balmoral.
The Ambassador was an incredible trade magazine for the fashion industry that was created as a British off shoot of the Dutch 'International Textiles' just after WWII by Hans Juda and his wife, Elsbeth.
Elsbeth was responsible for much of the magazine's striking photography. She also shot for Vogue and Harper's Bazaar and signed her photographs as 'Jay'.
Juda almost certainly photographed the striking material still lifes that The Ambassador made its trade fashion coverage stand put.
The V&A has this to say: The Ambassador was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-war period.
A3 format - 1949 No.6
Vintage Fashion Illustration - a trade magazine that features the materials and substance of clothes manufacturing.
The Ambassador was originally named - International Textiles and was founded and published by advertising manager Ludwig Katz in The Netherlands. Later, it changed its name to The Ambassador after two separate issues were produced under the same name of simultaneously in The Netherlands and Britain during the Second World War. In 1946, the British version changed its name and the original International Textiles continued in The Netherlands.
Also see International Textiles HERE