A wonderful Royal Ballet issue of The Ambassador 1949 No 10
The ballet company is about to fly to America for their renowned first ever tour thre with Margot Fonteyn and Moira Shearer amongst their group. It was to make an international star of Fonteyn.
The photographs by 'Jay' (Elsbeth Juda), of the troupe at London Airport with an aeroplane and the following pages of fashion and a two group shots are fantastic.
Its a truly wonderful 22 pages
There are some lovely illustrations of Fonteyn's wardrobes by 'ett' aka. Trude Ettinger.
A very rare and special issue.
The Ambassador was an incredible trade magazine for the fashion industry that was created as a British off shoot of the Dutch 'International Textiles' just after WWII by Hans Juda and his wife, Elsbeth.
Elsbeth was responsible for much of the magazine's striking photography. She also shot for Vogue and Harper's Bazaar and signed her photographs as 'Jay'.
Juda almost certainly photographed the striking material still lifes that The Ambassador made its trade fashion coverage stand put.
The V&A has this to say: The Ambassador was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-war period.
A3 format - 1949 No.10
Vintage Fashion Illustration - a trade magazine that features the materials and substance of clothes manufacturing.
The Ambassador was originally named - International Textiles and was founded and published by advertising manager Ludwig Katz in The Netherlands. Later, it changed its name to The Ambassador after two separate issues were produced under the same name of simultaneously in The Netherlands and Britain during the Second World War. In 1946, the British version changed its name and the original International Textiles continued in The Netherlands.
Also see International Textiles HERE
Condition is very good, the cover has some visible wear and the photographs are from the actual copy. Priced according to condition, this is an extremely rare issue.