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ELEGANTLY PAPERED Vintage Fashion Magazines
SUMMER FASHION Bobby Hillson FABRICS vtg VOGUE PATTERN BOOK magazine June 1963
SUMMER FASHION Bobby Hillson FABRICS vtg VOGUE PATTERN BOOK magazine June 1963
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Rare and vintage 60s pattern book printed as a separate title for a short time by British Vogue.
Published for the June - July summer season, 1963.
Featuring -
Jean Shrimpton models for Opti-Lon half page advert
Paulene Stone full page ad for Potter's Fabrics
Fashion illustrations by Bobby Hillson
Photographs and line drawings of Vogue patterns plus yardage information
Features on the season's fashions
Advertising for textiles, haberdashery, and sewing machines
Does not contain actual patterns!
About Vogue designs:
With a roster of internationally renowned designers, including Rachel Comey, Guy Laroche, Paco Peralta and Zandra Rhodes. Vogue Patterns is the leading source for licensed sewing patterns with new patterns added every season. All Vogue patterns feature a sewing skill rating, as well as the unique Figure Flattery symbols, to help select the most flattering style for different body shapes. THE HISTORY OF VOGUE SEWING PATTERNS Vogue Patterns began when Rosa Payne wandered into the offices of Vogue magazine in 1905 and asked the team to produce a pattern she had made. According to Edna Woolman Chase, former editor-in-chief of American, British and French Vogue, the editors were found to be in a receptive mood and agreed to her request. Little did either woman know that this minor event would lead to the development of what is the leader in original designer designs. Vogue becomes a publication whose influence in the international world of haute couture is unprecedented. The growth of Vogue Patterns reflects the remarkable success of Vogue. The demand for the number of pattern styles became so great that a separate department was formed. By May 1920, the Vogue Patterns business had become so large that the patterns no longer appeared in Vogue magazine but instead appeared in their own publication. Published six times a year, the Vogue Pattern Book featured more than 350 designs. Throughout the 1920s and 1930s, the popularity of home sewing allowed Vogue Patterns to continue to expand its business, both domestically and abroad. A successful British edition of the pattern book led to the establishment of a manufacturing and publishing facility in London. Several years later, a similar subsidiary opened in Australia, as did model distribution offices in cities across the United States. While Vogue Pattern Book featured designer patterns as early as 1937, these patterns were not exact reproductions of actual styles, but in 1949, Vogue Patterns announced A New Pattern Service - Paris Original Models Chosen From The Collections. The cover of the April/May design book of that year showed photographs of styles chosen from the eight countries featured, including Balmain, Schiaparelli, Lanvin and Jaques Fath. It was the first time that Parisian couture originals were duplicated in pattern form. Vogue Patterns became the only pattern company authorized to produce designs by the world's leading couturiers, establishing a precedent that continues today. The most sought-after designs came from French designers until the mid-1970s, when Italian and English designers, including the popular Bellville-Sassoon, were added. However, the styles of Yves Saint Laurent and Hubert de Givenchy were still among the company's best-sellers. During the 1960s, fashion designers emulated the minimal elegance of First Lady Jacqueline Kennedy. American designers, with their refined approach to women's clothing, began to dazzle the press and the public. Their growing importance led to the 1967 introduction of Vogue's "Americana" designs, a collection of iconic styles including Oscar de la Renta, Teal Traina and Chester Weinberg. Customer favorites included Calvin Klein, Donna Karan, Anne Klein, Geoffrey Beene, Bill Blass and Oscar de la Renta. With the launch of the Vogue Individualist program in 1984, Vogue Patterns created a showcase for young, emerging designers whose international style appealed to Very Easy Vogue to a more fashion-forward clientele. Many of these designers, including Issey Miyake, Isaac Mizrahi and Claude Montana, later joined the ranks of fashion's established innovators. In 1990, Vogue Individualist was replaced by Vogue Attitudes, which introduced home seamstresses to today's generation of fashion talent. Designers like Anna Sui, Byron Lars and Isabel Toledo had a unique approach to meeting the needs of their specific customers and listened to the demands of busy, clothing-conscious women of the 90s. Now, Vogue designs are distributed in worldwide, purchased through catalogs in retail stores or online. Collecting historic copies of our patterns is a hobby for many enthusiasts and our reissues of Vintage Vogue sewing patterns reintroduce the glorious age of fashion and sewing skills to the modern market. ARE VOGUE SEWING PATTERNS DIFFICULT? Very Easy Vogue patterns are easy to sew and suitable for beginners. All other Vogue sewing patterns have a difficulty rating printed on the back of the envelope that you can review before purchasing. Vogue sewing patterns feature detailed instructions that may seem a little overwhelming to a beginner, but actually include additional details to ensure sewing success. Sewing and advanced designs often have a large amount of pattern pieces and additional construction steps that can improve your sewing skills. THE LASTING POPULARITY OF VOGUE PATTERNS Vogue patterns are considered high-end patterns due to their partnership with the Vogue brand and their exclusive design. About Vogue Patterns With a roster of internationally acclaimed designers including Rachel Comey, Guy Laroche, Paco Peralta and Zandra Rhodes. Vogue Patterns is the leading source of licensed couture patterns with new designs added each season. All Vogue Patterns show a sewing skill rating, as well as the unique ‘Figure Flattery’ symbols, to assist in the selection of the most flattering style for different body shapes. THE HISTORY OF VOGUE SEWING PATTERNS Vogue Patterns began when Rosa Payne strolled into the offices of Vogue magazine in 1905 and asked the team to produce a pattern she had made. According to Edna Woolman Chase, former editor-in-chief of American, British and French Vogue, the editors happened to be in a receptive mood and agreed to her request. Little did either woman know that this minor event would result in the development of what is the leader in designer-original patterns. Vogue became a publication whose influence in the international world of high fashion was unparalleled. The growth of Vogue Patterns mirrored Vogue’s remarkable success. Demand for the number of pattern styles became so strong, a separate department was formed. By May of 1920, the Vogue Patterns business had become so extensive that the patterns no longer appeared in Vogue magazine but were featured instead in their own publication. Published six times a year, the Vogue Pattern Book featured over 350 patterns. Throughout the 1920s and 1930s, home-sewing’s popularity allowed Vogue Patterns to continue to expand its operation, both domestically and abroad. A successful British edition of the pattern book lead to the establishment of a London manufacturing and publishing facility. Several years later, a similar subsidiary opened in Australia, as did pattern distribution offices in cities across the United States. While Vogue Pattern Book featured couturier patterns as early as 1937, these patterns were not exact reproductions of actual styles, but in 1949, Vogue Patterns announced A New Pattern Service — Paris Original Models Chosen From The Collections. The cover of that year’s April/May pattern book showed photographs of the styles chosen from the eight featured countries, among them Balmain, Schiaparelli, Lanvin and Jaques Fath. It was the first-time originals from the Paris couture had been duplicated in pattern form. Vogue Patterns became the only pattern company licensed to produce designs from the world-leading couturiers, establishing a precedent that continues today. The most sought-after designs were from French designers until the mid-1970s when Italian and English designers, including the popular Bellville-Sassoon, were added. However, styles by Yves Saint Laurent and Hubert de Givenchy were still among the company’s bestsellers. During the 1960s fashion’s trendsetters emulated the minimal elegance of First Lady Jacqueline Kennedy. American designers, with their clean-lined approach to dressing women, began to dazzle the press and public. Their rising importance led to the introduction in 1967 of Vogue’s ‘Americana’ patterns, a collection of signature styles that include Oscar de la Renta, Teal Traina, and Chester Weinberg. Customer favorites included Calvin Klein, Donna Karan, Anne Klein, Geoffrey Beene, Bill Blass and Oscar de la Renta. With the launch of the Vogue Individualist program in 1984, Vogue Patterns created a showcase for emerging young designers whose international style appealed Very Easy Vogue to a more fashion-forward customer. Many of these designers, including Issey Miyake, Isaac Mizrahi and Claude Montana, later joined the ranks of fashions established innovators. In 1990, Vogue Individualist was replaced by Vogue Attitudes, which introduced home sewists to the current generation of fashion talent. Designers like Anna Sui, Byron Lars and Isabel Toledo had a unique approach to addressing the needs of their specific customers, and were attuned to the demands of busy, clothes-conscious women of the 90s. Now Vogue Patterns are distributed around the world, bought via catalogs in retail shops or online. Collecting historic copies of our patterns is a hobby for many enthusiasts and our reissues of Vintage Vogue sewing patterns reintroduce the glorious age of fashion and sewing skill to the modern market. ARE VOGUE SEWING PATTERNS DIFFICULT? Very Easy Vogue patterns are easy to sew and tailored to beginners. All other Vogue sewing patterns have a difficulty rating printed on the envelope back which you can view before you buy. Vogue sewing patterns feature in-depth instructions which may look a little overwhelming to a beginner but actually include extra detail to guarantee sewing success. Couture and advanced designs often feature a large quantity of pattern pieces and extra construction steps which can boost your sewing skills. THE LASTING POPULARITY OF VOGUE PATTERNS Vogue Patterns are considered high-end patterns due to their partnership with the Vogue brand and exclusive design.
Fashion photography
Colour and b/w illustrations throughout.
63 pages
Dimensions: 21.8 x 28.5 cm approx
Published in Britain
The magazine does not contain actual patterns but a catalogue of them.
B133 120724_8813
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