Ah Men vintage Californian mens catalogue featuring Rudi Gernreichs' Thong


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Greetings from Ah Men shop for men!

We love this vintage spring/summer mens catalogue from the Ah Men shop in Santa Monica Boulevard in California.

It features the legendary Thong as invented by Rudi Gernreich. There is a mail order insert that highlights the thong as 'the next best thing to nude, Rudi Gernreichs' THONG'

This is a classic 1970's catalogue full of men modelling polyester shirts and swimwear as well as trousers, safari suits, Kung Fu outfits and some extraordinary kaftans and pyjamas!

The back cover has Jewellery including an Inhaler Pendant 'Ready for action, always in reach' as well as medallions, rings and bracelets.

 Very much in the mode of the  International Male catalogue.


We wrote about about Gay Mens Magazines in the EP archive on our blog:


Excellent condition. The original sticker that sealed the catalogue is still on the back page and it took a small piece of the cover away when it was opened. The photos you see are the actual catalogue you will receive

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