Rare 1st issue of the cult French fashion supplement LIBERATION STYLE!

In 1999, Serge July of Liberation hired Olivier Zahm and Elein Fleiss of Purple fashion magazine to launch Libération Style, an occasional Saturday fashion & Style supplement to the main paper.

This is that first issue! 

Its title is the day it was published: 10th Mars 99 : 10th March 1999.

The editorial by Serge July begins -(google translation):

"MARCH 10, 99 is a new free supplement, co-published by Liberation and Devarrieux- Villaret.

March 10, 99 was born from a simple observation everywhere. new creators reinterpret and transform our daily day. In all its objects, new styles are born everywhere. New aesthetics of MARCH 10, 99 wants to be the place where people meet who invent or reinvent our environment."

Miles Aldridge contributes the main fashion editorial themed as MATERIALS

Camille Vivier adds 7 pages of COLOUR fashion images

Hendrik Duncker photographs 7 pages of home interiors

Bettina Komenda photographs ACCUMULATION 4 pages

Toby MacFarland-Pond photographs 3 pages of anatomical fashion accessories + 4 pages of Tech wear.

Mark Borthwick photographs 6 pages of three characters wearing street fashion.

Banu Cennetoglu photographs 5 pages of MOVEMENT.

Markus Jans photographs 6 pages of multi function accessories.

Advertising includes -

Kate Moss by Mario Testino for Yves Saint Laurent.

The back cover is a Levi's Sta-Prest / STAY PRESSED advert.

Also in this exciting issue - ANDRE WALKER, ANN SOFIE BACK, Balenciaga, BETTINA KOMENDA, COMME DES GARCONS, COUTURE, FRED SATHAL, HANNELORE KNUTS models in the fashion pages, Helmut Lang, HERMES, HUSSEIN CHALAYAN, JEREMY SCOTT, JIL SANDER, JOSEPH, JUERGEN TELLER, MARCUS JANS, MARTINE SITBON, PRADA SPORT, RAF SIMONS, REPETTO, RIVE GAUCHE, VAL GARLAND, VIKTOR & ROLF, VIVIEN SOLARI, Y's, Yohji Yamamoto.

Libération, popularly known as Libé, is a daily newspaper in France, founded in Paris by Jean-Paul Sartre and Serge July in 1973.

42 x 31 cm A3 - Large format, staplebound.

Number no. 1 = super scarce launch debut issue.

Excellent condition. See photographs including the back cover.

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